Innovating in the Digital Economy

A Debrief on Mary Meeker’s Internet Trends Report 2018

Every year, Mary Meeker of Silicon Valley venture capitalist firm KPB&B releases what is described as ‘the most eagerly anticipated presentation of the year’ – her annual Internet Trends Report. The reason it is so widely anticipated is that in the hype bubble of Silicon Valley, her analysis is global in reach, deeply researched and comprehensive.

Its intent is to inform investment in technology, but it also has implications for understanding people and the changing face of society and thus for marketers. The report weighs in at almost 300 pages, so we’ve picked out 10 highlights.