network

Our Network Advantage

WE EXIST TO CREATE AND LEVERAGE NEW WAYS TO HELP COMPANIES GROW IN THE DIGITAL ECONOMY.

We provide growth solutions and expert services that open up new business opportunities across the entire customer journey.

Our global network delivers solutions for every area of your customer life-cycle:

So, How Well Do You Know People?

True identity

We are obsessed with people. And it’s this obsession that drives a desire to make sure our clients have the truest, most complete picture of the people that they want to reach.

We’ve built our network on data to fuel a better understanding of real people’s attitudes, motivations, and how they use media. But ensuring our clients enjoy a competitive advantage means we have to stay ahead of the game. So in 2016, we acquired Merkle, Forrester’s leading customer data and engagement business.

It’s our collective belief that too many brands rely on cookies and proxies to try and understand their audience. Our M1 platform, built through Merkle’s unparalleled expertise, provides the only true people-based IDs for 59 million unique individuals in the UK.

M1: The Future of audience targeting and addressable media is here

Now you can reach real people at scale in media. M1 is our 100% people focused insights, planning, and activation platform. It brings together person, device and panel data to deliver on the industry-wide desire for better accountability of media reach and performance in the GDPR era. M1 drives transformational value for clients in the following ways:

The only agency network to have its own Personally Identifiable Information database for nearly every 18+ person in the UK.

A GDPR compliant, secure environment for client first party CRM data to be used for segmentation and targeting.

More than 6,000 consumer data attributes to understand, segment, develop rich insights, and reach people.

Publisher Addressable Marketplaces™ allow insights to be exclusively activated at a one-to-one level across premium media owners and publishers.

Addressable media connections including DMP's/DSP's, social, search, addressable TV, and more.

The digital economy is yielding data that brings huge value but also huge responsibility. Excellence and integrity is key and an area of real focus for us. Our investment in these areas has fundamentally changed our capability.

Expert Marketing Services

Strategy

  • Brand Strategy
  • Digital Transformation
  • People Data Science
  • Consumer Insights
  • User Journey

Creative

  • Brand Identity
  • Creative Platforms
  • UX / Interface Design
  • Social Engagement
  • Mixed Reality

Content

  • Content Strategy
  • Content Production
  • Omnichannel Distribution
  • Real-time Optimization

Media

  • SEM & SEO
  • Linear Media
  • Programmatic Display
  • Paid Social
  • Media Analytics

Technology

  • Responsive Websites
  • Bespoke Apps
  • Microsites / Blogs
  • Mobile
  • IoT / Wearables

Commerce

  • Platform Implementation
  • Omnichannel Experience
  • Product Info Management
  • CMS Integration
  • Partner Strategy

Loyalty

  • Customer Engagement
  • Loyalty Marketing
  • Analytics
  • Marketing Technology
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