Cull moves to the role on the executive team from his position as Managing Director of iProspect Manchester, part of Dentsu Aegis Network, where he has driven the growth of the Manchester business, developing its people, products and client proposition. He has also been instrumental in the coordination of the four other iProspect offices across the North, and has recently led the programmatic stack across Dentsu Aegis Network UK & Ireland.
In this newly created position, Cull will focus on operations across the UK & Ireland to create a more agile, mobile and connected iProspect network. He will also take responsibility for processes and structures that support the iProspect vision and deliver market-leading client solutions across all product areas. Whilst Cull’s main base will remain Manchester, he will split his time across the 7 iProspect offices.
Tom will report into iProspect UK&I CEO Stefan Bardega, whose appointment was announced in September 2016.
Stefan Bardega CEO of iProspect UK and Ireland, said: “Tom’s exceptional work expanding the Manchester business has helped establish iProspect as a true innovator in the digital-performance space. I am delighted he is stepping into the COO role at this exciting time – he will be instrumental in building out our operations across the UK and Ireland.”
Tom Cull, COO iProspect UK and Ireland, said: “I’m proud to be continuing my career at iProspect. We have fantastic talent and capabilities right across the UK & Ireland which I’m excited to be able to connect up and drive greater value from, and I look forward to further developing our operations and infrastructure to ensure we remain leaders in our field.”
Cull takes on his new position at iProspect at a time when the agency is enjoying significant commercial growth, rapid business expansion and widespread industry recognition, while maintaining an impressive roster of clients including British Airways, Sky, Diageo, More Than and Kellogg's.
Following Cull’s appointment, Steve Buchanan, Group Head of Strategy at iProspect Manchester, has been promoted into the Managing Director role.
Head of Communications